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Fashion Show Live During London Fashion Week SS24

Fashion Show Live During London Fashion Week 2024

The world of fashion came alive in London during the renowned London Fashion Week. This globally celebrated event has always been a hotspot for fashion enthusiasts, industry insiders, and designers from all corners of the globe. However, this year’s edition of the Fashion Show Live brought a fresh perspective to the runway, with a particular focus on emerging talents who sought to redefine the boundaries of style and sophistication.

In a world increasingly conscious of its environmental impact, the fashion industry has been under scrutiny for its contribution to pollution and waste. London Fashion Week recently saw a breath of fresh air as emerging designers committed to sustainability. The event showcased some innovative and eco-conscious collections, challenging conventional notions of high fashion and environmental responsibility. This year’s runway show was a testament to this shift, featuring some talented designers who prioritize sustainability as a core tenet of their creative process. Beyond materials and waste, the ethical production of clothing was a key theme in many collections. Designers emphasized the importance of fair wages and safe working conditions for all involved in the creation of their garments.

I would like to thank the event Fashion Show Live for inviting me. Special thanks to KC Visuals for letting me use their videos for YouTube, and to my brother Alberto for taking the pictures during the runway show: your content allowed me to create these beautiful videos that I’m sharing.

ANTONIA YORK

Antonia York is a luxury slow-fashion womenswear brand based in Leicestershire. Their fabrics and manufacturing are local or from within the UK. The brand uses their exclusively designed and digitally printed recycled polyester fabric or deadstock fabric which would otherwise go to landfill.

“Combining beautiful original prints with flattering feminine silhouettes, Antonia York’s pieces are versatile and carefully produced, always with longevity in mind.”

“Combining beautiful original prints with flattering feminine silhouettes, Antonia York’s pieces are versatile and carefully produced, always with longevity in mind.”

SARIUSAI

Sariusai is a slow-fashion brand based in London. The designer, Sara, finds her inspiration from the queer aesthetics of the big cities she has lived in, including London, Shanghai, Glasgow, and Rotterdam. She mixes those influences with the fashion and aesthetics of the suburbs where she grew up leading to sensual clothes and succinct silhouettes. A sexy and strong aesthetic that screams: “don’t mess with us”. The brand uses deadstock and upcycled material with sustainability being a big focus of the collection however, it is a journey on which the brand constantly seeks to improve. Her use of deadstock and upcycled material added an eco-conscious dimension to her creations without compromising on style. The audience couldn’t help but be captivated by his innovative approach to fashion.

“Sariusai conceives dressing as a cultural phenomenon exploring textures and cultures of people across different ages, backgrounds, cultures, and sexual identities”.

“Sariusai conceives dressing as a cultural phenomenon exploring textures and cultures of people across different ages, backgrounds, cultures, and sexual identities”.

THE HOUSE OF RENALDO CORTEZ

The brand House of Renaldo Cortez was founded by the designer Renaldo Cortez Rip Gates and his wife Phumzile Sokhulu, Gates, and it was launched in 2019 in Johannesburg, South Africa. Renaldo Cortez was born In Cleveland, Ohio (USA). The brand is specialized in urban wear for women and men, and the style is inspired by the tribal South Africa that meets the African-American experience. After achieving success in the US and South African markets, the brand has recently extended its reach to the UK market. The House of Renaldo made quite an impression at Fashion Show Live during London Fashion Week, with Melissa Luke as coordinator.  

“The brand is inspired by the tribal South African experience. Mixed with the afro indie experience in urban America, specialising in urban wear for women and men.”.

“The brand is inspired by the tribal South African experience. Mixed with the afro indie experience in urban America, specialising in urban wear for women and men.”.

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